La China Loca is a milliner (hat designer) based in New York City. Nurtured by the warm glow of television; she found herself immersed in film noir, classic western, kung fu and old mobster cinema. These early experiences became aesthetic inspirations. La China bought her first felt hat when she was a student studying fashion in NYC. It was an electric blue bowler that excited her senses and sparked her fascination. After over a decade, she has returned to feverishly bringing her visions into elegant reality. Rive Magazine met up with La China Loca at her design studio to discuss some of her favorite pieces; video below. Her designs are stunning, fresh and highly unique while still using traditional foundations. Shop at: lachinaloca.com